Case Study
Simplify and modernize childrenswi.org navigation with a focus on their mobile-first experience with over 75% of their traffic.
Deep rooted research to understand user behaviors and needs in relation to digital experience and information architecture for Children's Wisconsin. Conducted 3 comprehensive studies with 40 participant interviews, a survey with 135+ respondents, analytics, and competitive assessment.
An intuitive, intentional navigation and information architecture anchored in behavioral mindsets to increase usability, broaden awareness, and increase engagement of services Children's Wisconsin offer.
“Working with Oliven Labs will infuse a lot of energy into your project. The team conducted a tremendous amount of research and involved us in every step of the way. What I was most impressed with were the deliverables which we could easily take action on for developing our implementation plans.”
Julie Gau
Director of Marketing & Technology
Children’s Wisconsin
