Compliance + Credentialing

Transforming Provider Data Into a
$3 Trillion Market Opportunity

In 8 weeks, a unified provider directory was built that seamlessly connects providers, plans, and patients, unlocking entry into the health insurance market, improving network accuracy, and expanding patient access.

Our applied proprietary methodology.

Empowered Collaboration

Built a bridge across teams and stakeholders—dismantling silos, accelerating delivery, and enabling faster, unified decision-making.

Curated, Human-centric Design

Discovered the real needs of providers, staff, and families to craft simple, intuitive experiences for mobile and desktop.

Strategic Data Intelligence

Transformed fragmented data into real-time insights that power smarter, data-driven decisions.

Healthcare Industry Expertise

Applied 20+ years of cross-industry healthcare experience to deliver innovative, high-precision solutions beyond traditional limits.

Symplr

symplr provides enterprise healthcare operations software that streamlines complex administrative workflows across credentialing, workforce management, quality improvement, and compliance. With over 30 years of experience and deployments in 9 of 10 U.S. hospitals, including Mayo Clinic and Stanford Health Care, symplr's unified platform helps healthcare organizations cut costs, reduce operational complexity, and free up staff time by consolidating dozens of point solutions into one AI-driven system.

CHALLENGE

Healthcare organizations constrained by fragmented provider data and manual processes slow payments, increase risk, and undermine patient confidence. Patients struggled to find verified, quality care—turning provider data into a costly liability. The challenge: quickly design and launch a centralized, automated platform uniting hospitals, insurers, and patients around a single, real-time source of truth.

Tear down the barriers between hospitals, insurers, and patients

Data Fragmentation

$1 trillion in healthcare spending is lost annually due to fragmented, disconnected data

Disconnected data systems led to inaccuracies and inefficiencies, undermining operational effectiveness, compliance, and quality patient access.

Weak Credentialing Practices

Millions of provider-month disruptions occur annually due to compliance issues

Without compliant credentialing processes, patients are at risk without access to quality, verified care.

Market Integration

72% of healthcare execs say provider-plan integration blocks consumer solutions

Two systems, provider networks and health plans, had to work as one in symplr's first consumer-facing product.

Solution

We needed a groundbreaking tool that empowers agents to control their portfolio during industry turbulence and communicate effectively with their clients. Through a deeply embedded partnership with ConnectureDRX, Oliven Labs supported the complete evolution of Active Analytics—from ideation to launch—creating a platform that revolutionized how agents lead, manage, and serve seniors.

Our Unique Process

Knowledge Acceleration

Rapidly upskilled symplr's team, building internal capability to confidently execute the platform transformation and own the solution long-term.

Agile Design Process

Establishing new consumer product patterns for mobile and desktop, rapid interactive prototyping, executing and meeting tight deadlines to create an elevated experience for a new market opportunity.

Leverage Proprietary Insights

Applied established healthcare industry frameworks to research initiatives—creating a multiplier effect that accelerated innovation cycles and elevated delivery well beyond industry norms.

Consensus Engineering

Unified cross-functional stakeholders around shared priorities—resolving competing objectives, securing alignment, and propelling high-stakes decisions that advanced delivery at pace.

Healthcare Infrastructure Expertise

Harnessed 20+ years of cross-sector healthcare experience—bridging payer systems, credentialing workflows, and consumer design to close knowledge gaps and strengthen team capability across the transformation.

Turning legacy systems into market-ready opportunities

Transformed a legacy provider directory into a market-differentiating, first-in-class consumer product for symplr, establishing scalable, consumer-grade product patterns for future offerings.

Before
After

Actionable Insights Uncovered

98%
of providers say sharing data across institutions improves care coordination

Intelligent Integration

Leveraging real-time data exchange across interoperable systems connected patient information seamlessly, improves care quality, reduces administrative friction, and ensures compliance, highlighting the power of connected healthcare ecosystems.

+25%
patient satisfaction with integrated multi-market networks

Scalable Multi-Market Platform

Expanding a single-hospital directory into a multi-market platform delivered real-time personalization for patients and stakeholders, improving engagement, access, and operational efficiency.

33%
of provider issues are linked to gaps in credentialing

Real-Time Quality Credentialing

Integrated credentialing, EHR, and CRM data enabled automatically verify provider credentials and quality standards, eliminating errors and bottlenecks, and ensuring patients consistently receive safe, qualified care.

68%
 of patients abandon searches when provider info isn’t verified

Patient Access Optimization

Leveraging verified provider data, families could navigate care more efficiently, face less search friction, and complete scheduling faster, driving higher utilization and improving the overall patient experience

RESULTS + IMPACT

In only 8 weeks, symplr’s unified, mobile-first provider platform transformed healthcare collaboration—connecting providers, health plans, and patients through one intelligent, interoperable network. The platform turned complex data from credentialing, EHR, and CRM systems into simple, clear insights that improved access, ensured compliance, and sparked market growth.

3X
faster time-to-market
+100
research hours saved by using proprietary insights
80%
reduction in time spent managing provider data to EHR
$1M
increase in operating margin for $1B orgs
“Kristine and team are incredible to work with and will continue to wow you. They were able to quickly onboard and embed themselves into our large corporation and worked well within a complex environment. They are passionate about their work, and it shows through their leadership. Their deliverables are impressive and high quality, and ranged from project management, research, UX, and UI.”

Jen Fox

Senior Director of User Experience
symplr