Analytics

A first-to-market intelligence platform

Ground-up development of a revolutionary analytics tool that provides continuous plan monitoring and optimization for agents and seniors unlike anything in the industry.

Connect with us

Our applied proprietary methodology.

Empowered Collaboration

For 18 months, we fully integrated and engaged with Active Analytics’ product and engineering teams to drive end-to-end innovation from concept to the launch of a go-to-market analytics platform.

Curated, Human-centric Design

We thoroughly researched the pain points of all stakeholders, thoughtfully designing an actionable insights platform while ultimately prioritizing and protecting the senior’s healthcare needs.

Strategic Data Intelligence

After collapsing massive company datasets (25+ years of company data),  we identified the best opportunities for product design, future AI integrations, and predictive analytics.

Healthcare Industry Expertise

Our broad, specialized network supported every phase, applying our deep industry expertise to build compliant, senior-focused, data-informed innovations and strategies, from design to execution.

ConnectureDRX has been simplifying Medicare shopping, quoting, enrollment, and retention for more than 25 years. Its intuitive technology empowers agents and beneficiaries to make informed decisions about health coverage, making it one of the most significant leaders in the industry.
Today, ConnectureDRX supports more than 160 health insurance carriers, 6,500 health plans, and 120 FMOs and agencies. It’s also developed partnerships with multiple value-based care organizations, financial institutions, and pharmacy benefit managers (PBMs) who leverage their technology through APIs.

CHALLENGE

Despite 4–8% annual enrollment growth since 2020, the Medicare industry is more turbulent than ever. Unfortunately, 2025 was one of the most unstable years we’ve seen to date. Industry leaders suggest it’s only the beginning, meaning seniors will continue to face difficult decisions while agencies must work tirelessly to provide clarity, protection, and reassurance.

As millions of seniors constantly face shifting coverage, agencies must keep up to remain compliant, protect business, and support a growing number of vulnerable clients.

Untapped Assets

2 million seniors need help finding new plans due to cuts

Agencies hold a goldmine of client data that could transform service and drive business, but there’s no simple, compliant way to aggregate and leverage it to assist more seniors.

Scarcity

5 million Advantage and Part D plans lost for AEP 2026

Agents juggle many clients and plans. When (not if) significant changes happen, it’s impossible to flag, notify, and engage all those affected. Some seniors don’t receive help.

Disconnection

62% of seniors are dissatisfied with their current plans

Seniors are confused and frustrated about the ongoing changes to Medicare. As a result, agencies face broken relationships and retention hurdles, hindering long-term growth.

SOLUTION

We needed a groundbreaking tool that empowers agents to control their portfolio during industry turbulence and communicate effectively with their clients. Through a deeply embedded partnership with ConnectureDRX, Oliven Labs supported the complete evolution of Active Analytics—from ideation to launch—creating a platform that revolutionized how agents lead, manage, and serve seniors.

‍

Our Unique Process

Ideation-to-execution

Led collaborative support, guiding solutions from whiteboard to operational deployment while maintaining accountability for outcomes and regulatory compliance.

Embedded Technical Partnership

Integrated data scientists and platform engineers who normalized and ingested ConnectureDRX's complex healthcare data into a unified analytics system through a custom platform architected on Microsoft Fabric, leveraging modern cloud infrastructure for streamlined development, data quality assurance, and enterprise-grade scalability.

Real-time Stakeholder Feedback Loops

Established ongoing user testing, specialized Client Advisory Groups, and live metrics reviews to continuously refine product features and communication strategies based on real-time stakeholder feedback.

Scalable Systemization

Developed a complex, yet intuitive design system integrating MUI framework supporting rapid feature iteration and seamless future AI integrations, fostering long-term adaptability and innovation.

Actionable Insights

Designed a first to market experience, organizing and simplifying complex data so FMO's, agents, and health plans could access critical audience insights to drive retention, growth and member satisfaction.

Regulatory-First Architecture

Each feature and workflow was meticulously architected to exceed Centers for Medicare & Medicaid Services, HIPPA, and WCAG 2.1 Level AA, with traceable compliance integrated into platform documentation and agent communications.

Go-to-Market Launch

Developed a strategic communications plan with credible, insight-driven thought leadership articles that positioned Connecture as a leading voice in Medicare, ensuring a fast, compliant launch with complete stakeholder training and readiness.

Actionable Insights Uncovered

18+ months
of deep partnership

End-to-end Development

Holistic support transformed vision incubation into a market-ready solution delivering results that exceeded industry standards, accelerated delivery timelines, and maintained complete Medicare compliance while serving both agents and seniors.

85M
data points analyzed

Unlocked Insights

Curated a multidisciplinary network of experts who collaborated to interpret millions of data points to determine the most impactful product design, incorporating scalable components that integrate with AI and predictive analytics tools and empower agents to support more seniors in less time.

50+ yrs
of collective knowledge applied

Agent Empowerment

Leveraging full-spectrum, deep healthcare expertise equipped agents with industry insights and research-backed communications strategies that foster long-term client relationships and build trust with an increasingly wary population.

1,500+ hrs
of user research performed

Stakerholder Satisfaction

Multiple parties depend on this product: insurers, agencies/FMOs, agents, and clients. Regular consultation with all stakeholders through user testing, surveys, and advisory meetings identified well-rounded and compliant solutions, placing senior voices at the forefront.

Connect With Us

RESULTS + IMPACT

Our talented network at Oliven Labs was key in launching a first-to-market intelligence platform, giving agents unprecedented access to client insights. Agents are better equipped to manage more cases, retain clients through compliant communication, and help more seniors in an ever-turbulent industry landscape. This breakthrough sets the foundation for AI integrations and predictive analytics, which will completely transform the Medicare industry for the better.

+300%
Faster revenue recovery than industry average
10x
Faster time to launch new product to market
+$100M
Saved by improving client retention rate
+250%
In compliance risk avoided
+100K
Agents served
+1M
Beneficiaries served
"Launching our new platform required a partner who could turn vision into reality. Choosing Oliven Labs was instrumental in achieving this goal. From our first brainstorming session in April 2024 to a successful pilot just six months later, their collaborative approach and technical expertise helped us successfully launch this new platform to support over one million beneficiaries by October 2025.
‍
Their flexibility and commitment were evident at every stage—especially as we made several unanticipated pivots along the way. They consistently delivered on time, on budget, and to specification, never losing sight of our shared objectives.

If you’re seeking partners who are not only skilled but genuinely invested in your success, I wholeheartedly recommend Oliven Labs."

Andrew Tutaj

President
ConnectureDRX

"Oliven Labs is more than a vendor, they have become true partners and friends we can rely on to deliver consistent, defensible, high quality work. From prototyping through product launch, I can count on a commitment to our needs and vision, high quality research, facilitated design sprints, high fidelity mockups, and effective design coordination with development teams., always willing to challenge us when needed, but reliably delivering at our most critical moments. They are super connectors, experts at listening and bringing an extensive network of support to the table, moving us much faster due to their recommendations. I would hire Olivan Labs again in a heartbeat."

Aaron Davis

Senior Product Manager
ConnectureDRX

Connect with us to partner
View Next Case Study