Rebuilding executive trust through rapid, visible UX progress while delivering compliant, scalable healthcare solutions at speed.
Partnered directly with Home Access Health leadership, lab teams, and operations staff to align around a single product vision after prior vendor failures. Structured, hands-on collaboration rebuilt CEO trust while accelerating cross-functional decision-making.
Voice-of-customer interviews and multi-role workflow mapping created intuitive, role-specific interfaces, from accessioner task queues to leadership dashboards, eliminating manual friction while prioritizing privacy and regulatory compliance in every interaction.
Analyzed historical data on operational pain points to pinpoint bottlenecks across the testing lifecycle, informing prioritized workflows, real-time traceability, and automated holds management that slashed inefficiencies at their root.
Healthcare domain knowledge allowed us to rapidly translate FDA, lab, and clinical requirements into usable system designs. This avoided rework, ensured compliance from day one, and enabled the platform to scale nationwide.
Home Access Health is a consumer-focused at-home lab testing brand that brings clinically accurate care closer to home. Through easy-to-use, self-collection kits, such as HIV-1, Hepatitis C, and cholesterol panels, individuals can collect fingerstick blood samples privately and mail them to a certified laboratory for FDA-regulated testing. The brand emphasizes privacy, convenience, and clear communication, empowering people to monitor their health, support early detection, and take proactive steps in prevention without the barriers of traditional care settings.
Previous partners failed to understand the regulatory and clinical complexity of healthcare, delivering disconnected design and backend systems that could not support end-to-end traceability or scale, resulting in significant CEO-level distrust of design and product development vendor. The challenge: rebuild credibility while creating a next-generation, regulatory-compliant platform that seamlessly connected customer experience to backend infrastructure, automated workflows, ensured complete traceability, and supported nationwide clinical operations.
Rebuilding an ecosystem of trust, internally and externally
Millions of households served annually
Operational breakdowns in the testing workflow led to manual errors, and poor tracking, creating delays and directly undermining the reliability of Home Access Health’s at-home testing experience.
70% of healthcare digital projects fail from vendors lacking expertise
Previous digital partners lacking healthcare regulatory expertise delivered fragmented systems unable to integrate consumer experience, lab workflows, data infrastructure, and nationwide networks while ensuring FDA compliance and full traceability.
$23.7 billion is lost yearly in healthcare from vendor failures, driving CEO distrust
Repeated vendor shortcomings created CEO-level distrust, making it essential to rebuild executive confidence while delivering a next-generation, regulatory-compliant platform that supports a nationwide clinician network across the full testing journey.
We needed a groundbreaking tool that empowers agents to control their portfolio during industry turbulence and communicate effectively with their clients. Through a deeply embedded partnership with ConnectureDRX, Oliven Labs supported the complete evolution of Active Analytics—from ideation to launch—creating a platform that revolutionized how agents lead, manage, and serve seniors.
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Led a cross-functional design sprint to unpack historical insights, identify pain points, and align on product goals, culminating in dev-ready wireframes and a design system delivered in four weeks, providing a three-week lead into agile development.
Produced polished, engineering-ready wireframes in just four weeks, defining optimized workflows for primary use cases across multi-role operations and enabling seamless handoff to agile development sprints.
Delivered a comprehensive, scalable design system that unified the platform's visual language, components, and interactions, ensuring consistency, regulatory compliance, and future extensibility across nationwide operations.
Leveraged deep domain knowledge in healthcare workflows, regulatory requirements, and lab operations to rapidly map complexities across accessioning, clinical review, and compliance stages, turning prior failures into accelerated success.
Bridged business, engineering, and design functions as a trusted intermediary, fostering alignment and white-glove collaboration that rebuilt CEO confidence after costly vendor setbacks.
Conducted high-fidelity collaborative share-outs with internal leaders and subject matter experts within two weeks, securing rapid CEO buy-in and fostering cross-functional alignment after prior vendor failures.
Role-based dashboards delivered actionable insights across all levels, empowering accessioners with prioritized task queues and workload forecasting, managers with team efficiency and partner visibility, and leaders with real-time operational and program-level transparency.
Unified global search enabled rapid sample lookup and status management across users, with real-time hold updates, multi-reason assignments, user toggles, and simplified copy-paste resolutions for faster task handling.
High-fidelity reveals in two weeks proved that rapid, tangible progress rebuilds executive confidence faster than previous vendor, unlocking cross-functional alignment and accelerating delivery.
Deep collaboration with stakeholders rapidly absorbs complex healthcare expertise, turning domain knowledge into actionable product designs on aggressive timelines.
Grounded in user-centered design and design thinking, the right process and infrastructure drive high-impact solutions that meet business, client, and operational goals.
In regulated healthcare environments, design isn’t just cosmetic, it’s part of the operating model. When UX is tightly coupled with clinical workflows and compliance requirements, it reduces operational risk, prevents downstream rework, and accelerates time to scale.
Delivered a complete MVP product in four weeks, that their previous vendor couldn't accomplish in a year, reducing manual errors by 50%+ and saving hundreds of data entry hours. The platform enabled nationwide operations with full sample traceability while restoring executive confidence within two weeks. Deep stakeholder collaboration rapidly transformed complex healthcare workflows into a scalable, regulatory-compliant system that met business, customer, and operational needs, drove operational efficiency and supported business growth, proving speed and healthcare complexity aren't incompatible when you have the right team in place.
